How Top Real Estate Agents in Australia Are Using AI to Gain an Edge
How Top Real Estate Agents in Australia Are Using AI to Gain an Edge
V
Voxworks Team
·
The real estate industry is built on relationships and timing.
The agent who responds first often wins the listing. The agent who follows up consistently wins the sale. The agent who maintains relationships wins the repeat business.
With rising lead volumes and compressed markets, even top agents struggle to keep up. That's where AI in real estate is making a difference. Enhancing the relationship by ensuring it happens in the first place.
Here's how leading Australian real estate agents are using AI voice technology to gain a competitive edge.
The Real Estate Response Problem
Featured Snippet: AI in real estate helps Australian agents respond to every portal enquiry within 60 seconds, automate open home follow-ups for 100% of attendees, and conduct 50+ prospecting calls daily—improving lead conversion by 50-80% without additional staff.
The Speed Game
When a buyer enquires about a property:
5 minutes: Optimal response window (21x more likely to qualify)
30 minutes: Response rates drop significantly
1 hour: Buyer has likely contacted competitor agents
Next day: Buyer may have already inspected competing properties
In a hot market, minutes matter.
But agents are often at inspections, in listing presentations, driving between appointments, or meeting existing clients. The enquiry waits. The opportunity fades.
The Follow-up Challenge
After an open home inspection:
30 attendees viewed the property
Each should receive personal follow-up
Follow-up should happen same day or next morning
Each call takes 5-10 minutes
That's 3-5 hours of calling
Most agents don't have that time. Most follow-ups don't happen.
The Prospecting Reality
Building pipeline requires consistent outreach:
Past clients for referrals
Database for market updates
Geographical farming
Expired/withdrawn listings
Top agents know they should call. Few have time to call at scale.
This is where AI in real estate changes everything.
When an enquiry comes in from Domain, REA, or your website:
Within 60 seconds:
AI calls the prospect
Confirms their interest
Asks qualifying questions
Offers immediate assistance
Qualifying questions:
"Are you looking to buy, or selling as well?"
"What's your timeframe?"
"Have you been pre-approved for finance?"
"Would you like to book an inspection?"
Voxworks also enables real estate agents to assign a specific inbound number to a particular campaign. This number can then be assigned in REA and Domain, creating an virtual voicebot widget for a specific property that can have intelligent, buyer qualification conversations, fully-logged and re-listenable. All initiated directly from the buyer's REA and Domain app.
Outcomes:
Hot lead → Booked inspection + immediate agent notification
Warm lead → Agent callback scheduled
Cold enquiry → Information sent, nurture sequence started
Automated Open Home Follow-up
During inspection:
Attendees sign in (digital or paper)
Contact details captured
After inspection (same day or next morning):
AI calls each attendee
Thanks them for attending
Asks for feedback
Gauges interest level
Identifies potential buyers
Sample conversation:
"Hi Sarah, this is the AI assistant from Smith Real Estate calling about the property you inspected today at 15 Collins Street. Did you have a chance to look through properly?... What did you think of the layout?... Is this the kind of property you're looking for?... Would you like to discuss making an offer?"
Results logged:
Very interested → Alert agent immediately
Interested → Agent follow-up prioritized
Not interested → Note reason, no further action
No answer → Retry later
Prospecting at Scale
Past client outreach:
"Hi Tom, this is the AI assistant from Smith Real Estate. It's been about 18 months since we helped you purchase your property. I'm calling to check how you're settling in, and to let you know that values in your area have increased significantly. Would you like us to provide a current market appraisal?"
Database nurture:
"Hi Michelle, this is the AI assistant from Smith Real Estate. We noticed you were looking at properties in Richmond last year. The market has shifted and there are some new opportunities. Would you like to receive our latest listings that match your previous criteria?"
Geographical farming:
"Hi, this is the AI assistant from Smith Real Estate. We've just sold a property in your street at a record price. We're seeing strong buyer demand for properties like yours. Would you be interested in knowing what your home might be worth in today's market?"
Example Results from Australian Agents
Example Case Study 1: Sydney Eastern Suburbs Agency
Before AI:
15% of portal enquiries responded within 1 hour
40% of open home attendees received follow-up
2 prospecting calls per agent per day
After AI:
100% of enquiries called within 2 minutes
100% of open home attendees called within 24 hours
50+ prospecting calls per agent per day
Business impact:
34% increase in listing appointments
28% increase in sales volume
Lead-to-sale conversion improved from 2.1% to 3.8%
Example Case Study 2: Melbourne Inner-City Independent
Challenge: Principal agent handling everything solo
AI implementation:
All portal enquiries auto-called
All open home follow-ups automated
Past vendor check-ins scheduled
Result:
Reclaimed 15+ hours per week
Never missed a hot lead
Maintained personal touch for converted leads
Example Case Study 3: Queensland Property Management
Challenge: High volume of tenant enquiries, small team
"Hi Sarah, this is Alex from Smith Real Estate. I'm calling about your enquiry on the property at 15 Collins Street. Is now a good time?"
Qualifying questions:
"Are you currently looking to buy, or do you have a property to sell as well?" "What's your timeframe for making a move?" "Have you been pre-approved for finance?" "Would you like to inspect this property?"
Booking:
"I can schedule an inspection for you. Would Saturday at 2pm work for you?"
Handoff:
"Great, you're booked in. James will confirm the details and be there to show you through. Can I help with anything else?"
Step 4: Connect Your Systems
CRM integration:
REX: Native integration available
AgentBox: Webhook connection
Eagle: API integration
VaultRE: Direct connection
Portal integration:
Domain: Enquiry forwarding to trigger calls
REA: Enquiry forwarding to trigger calls
Step 5: Measure and Optimize
Metrics to track:
Response time to enquiries
Qualification rate
Inspection booking rate
Lead-to-listing conversion
Lead-to-sale conversion
Addressing Common Concerns
"Clients want to talk to me, not a robot"
Reality: Clients want responsiveness. When you're unavailable, AI ensures they get immediate attention. Hot leads are handed off to you within minutes.
Best practice: AI handles first contact and qualification. You handle the relationship. Everyone wins.
"What if AI says something wrong?"
Safeguards:
Scripts are pre-approved by you
AI only says what you've configured
Complex questions transfer to you
Call recordings let you monitor quality
"This seems impersonal"
Consider: What's more impersonal: an AI that calls within 1 minute, or no response for 4 hours?
Best practice: Use AI to ensure contact happens, then make personal calls to qualified leads.
"My market is different"
Flexibility: AI scripts are customized to your market, your brand, and your style. Luxury property agents use different language than first-home specialists. Configure for your context.
Current monthly revenue: 2 sales × $15,000 = $30,000
With AI (assuming 50% improvement in conversion):
3% conversion instead of 2%
3 sales × $15,000 = $45,000
Monthly improvement: $15,000
AI cost: ~$500/month
ROI: 2,900%
Even a 25% improvement in conversion would generate $7,500 additional monthly commission from a $500 investment.
The Competitive Reality
Here's the truth: some of your competitors are already using this technology. They're responding to the same leads you are, just faster.
In a market where listings are competitive and buyers move quickly, response time is everything. The agent who calls first builds the relationship. The agent who follows up consistently wins the business.
AI in real estate leverage the real estate agent's expertise, market knowledge, and relationship skills, and ensures those capabilities get deployed with qualified, engaged buyers and sellers.
Ready to gain an edge in your market? Start your free trial at voxworks.ai.
